Cookie policy

Last updated: October 2026

NMPBX is a telecoms product from Netmatters. This policy explains how we use cookies and similar technologies on this website. For full detail on how we handle your personal data, please read the Netmatters privacy policy.

What cookies are

Cookies are small text files that a website stores on your device. They are widely used to make sites work, to remember your preferences, and to understand how a site is used. Cookies can be set by the site you are visiting (first-party) or by another organisation (third-party).

Essential cookies

These are needed for the site to work and are always on:

• Your cookie choice. When you make a choice in our cookie notice, we store a small first-party cookie (named nmpbx_cookie_consent) so we can remember it and not ask you again. It lasts about six months and holds no personal information.
• Site security and delivery. Our hosting and form provider may set strictly necessary cookies to keep the site secure and working, for example to protect our forms from spam and abuse.

Analytics cookies (optional)

With your consent, we use Google Analytics, loaded through Google Tag Manager, and Microsoft Clarity to understand how visitors use the site so that we can improve it. These cookies are set only after you choose Accept in our cookie notice. If you choose Reject, or until you make a choice, they are not set.

• _ga and _ga_<container> are set by Google Analytics to tell visits and visitors apart and to measure how the site is used. They typically last up to two years.
• _clck and _clsk are set by Microsoft Clarity. The first keeps a Clarity identifier for your browser and lasts about a year, and the second links the pages you view into a single visit and lasts about a day. Clarity may also set MUID, CLID, ANONCHK and SM as a third party through Microsoft, with durations ranging from a few minutes up to around a year.

Microsoft Clarity does a little more than counting visits. It records how people interact with our pages, such as mouse movement, clicks and scrolling, and turns that into heatmaps and session replays. We use this to find parts of the site that are confusing or awkward to use, particularly on mobile. Text you type into our forms is masked and is not captured in these recordings, and we do not use Clarity to identify you personally. You can read more in Microsoft's privacy notice.

Marketing cookies (optional)

With your consent, we use Google Ads and the LinkedIn Insight Tag to measure how our advertising performs and to understand which adverts lead to enquiries. These cookies are set only after you choose Accept, or switch on Marketing in Manage preferences. If you reject them, or until you make a choice, they are not set.

• Google Ads sets cookies such as _gcl_au and _gcl_aw, which record that you arrived from one of our Google adverts so we can tell whether it led to an enquiry. They typically last around 90 days.
• nmpbx_click_ids is stored in your browser by our own website when you arrive from one of our Google adverts. It keeps the advert's click reference for up to 90 days so that, if you later send us an enquiry, we can tell which advert led to it. It is removed if you withdraw your marketing consent.
• The LinkedIn Insight Tag sets cookies such as li_gc, lidc, bcookie, UserMatchHistory and AnalyticsSyncHistory. These are set by LinkedIn as a third party, and their durations range from the end of your session up to around two years.

You can change or withdraw your choice at any time using the Cookie settings link in the footer of any page, and you can also block or delete cookies in your browser.

Web fonts

We load web fonts from Google Fonts so the site displays correctly. This does not place cookies on your device, but it does involve a request to Google's servers as the fonts are delivered to you.

Forms and enquiries

When you send us an enquiry through a form on this site, your submission is processed by our hosting provider on our behalf so that we can receive it and reply to you. We use the details only to respond to your enquiry.

Managing cookies

You can control and delete cookies through your browser settings, and you can set most browsers to block them. If you block essential cookies, some parts of the site may not work as expected. Your browser's help pages explain how to manage cookies for that browser.

Changes to this policy

We may update this policy from time to time. The date at the top shows when it was last changed.

Contact us

If you have any questions about how we use cookies, email us at sales@nmpbx.co.uk.