AI call insights

How call sentiment analysis works.

Every call scored for tone and outcome the moment it ends. Here is what that actually means, how it works, and what businesses do with it.

What it actually does

Call sentiment analysis reads the tone and outcome of a conversation and gives it a score, so you can tell at a glance which calls went well and which did not. Instead of listening to a sample of recordings and hoping it is representative, you see every call rated automatically as soon as it ends.

How it works, step by step

1. The call is transcribed

When the call ends, the recording is converted to text. That alone is useful, because text is searchable and audio is not.

2. The conversation is scored

The system looks at signals across the whole conversation: the words used, the pace, who spoke and for how long, and where the silences fell. A frustrated customer sounds different from a satisfied one, and those differences are consistent enough to score reliably.

3. Calls are tagged by subject

You set up the tags that matter to your business, such as pricing concerns, delivery questions or complaints, and calls are tagged automatically based on what was discussed. This is what turns scoring into something you can act on.

4. The ones that need attention surface

Rather than reviewing everything, you get the calls that matter. You can be emailed automatically when a call picks up a tag you care about, so a difficult conversation reaches you the same day instead of at the end of the month.

Why search by meaning matters

Traditional call search needs you to guess the exact words someone used. Semantic search looks for meaning instead, so a search for calls about late deliveries finds the customer who said their order never turned up. You do not have to know the phrasing in advance.

What businesses use it for

The honest limitation. Sentiment scoring is very good at pointing you at the right conversations. It is not a substitute for a human deciding what to do about them. Treat it as the thing that tells you where to look, not as a verdict.

The data question

Fair to ask, and the answer should be specific. Your audio stays in the UK, AI processing happens in the EU, and transcripts and scores belong to you. Nothing is used to train third-party models, and a full data processing agreement is available before you sign. Access is role-based, so not everyone in the business can hear every recording.

What it costs with us

Nothing extra. Transcription, semantic search, automatic tagging and sentiment scoring are included on both our plans, not held back for a higher tier. The only difference between our plans is how you pay for your calls.

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